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Allyson L. Stewart-Allen
Allyson Stewart-Allen
is an international marketing and strategy consultant advising
European and US organisations growing their presence on either
side of the Atlantic. Allyson applies her fluency in French and
German and several years' consulting experience to the company
she founded, International Marketing Partners Consultants, through
her employment with blue-chip consulting firms Price Waterhouse,
PA Consulting Group and Hay Management Consultants.
She advises notable
companies in e-business (b2b and b2c), professional services (including
legal, financial and retail), retailing, food & drink, travel,
consumer goods and industrial sectors, to name a few. She holds
a Bachelor of Science degree in International Business from the
University of Southern California, as well as an MBA from Claremont
Graduate School under the direct tutelage of Dr. Peter Drucker.
Allyson's expert advice
to US and European organisations typically enables them to achieve
their marketing and business development strategies, which typically
includes clients' pursuit of strategic alliances, organic growth,
their divestments and/or acquisitions of complimentary brands.
In addition to Allyson's
4-year slot on Sky News Business Report programme as the "Muse
of Marketing," she appears as a regular and frequent marketing
expert on CNN's World Business and Business International programmes.
Recent conference appearances include Economist Conferences Marketing
Directors' Forum, Management Centre Europe's Global Conference
on Marketing, as well as for The Law Society, Conference Board,
Institute of Directors, Professional Services Marketing Group
and American Marketing Association on a variety of global marketing
trends and developments.
She is the co-author
of the book Working with Americans for Prentice Hall, due for
publication in April-2002, which assists professionals looking
to improve their relationships and negotiating effectiveness with
their American corporate parent and/or colleagues.
Typical client
consulting assignments include:
- assessing and devising
business development programmes to generate new leads
- developing value
propositions to re-orient Sales and Marketing staff away from
product/service features
- developing and
delivering customised management development and executive coaching
programmes in the marketing and business development arenas
- developing and
implementing international marketing strategies on an interim
management basis
As well as being listed
in Who's Who in the World, Who's Who in America and Who's Who
Among Women, Allyson has been widely interviewed in The Financial
Times, The Wall Street Journal Europe, Newsweek and Fortune magazines,
as well as her monthly column in Marketing News magazine.
As well as her duties
as a Non-Executive Director at Monotub Industries (makers of the
TITAN washing machine), Allyson is an active member of the Marketing
Society, Chartered Institute of Marketing, American Marketing
Association, Institute of Directors and Institute of Management
Consultants.
Allyson is a US citizen
from Los Angeles, California and is a UK permanent resident.
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